Burberry can not sell the custom

Burberry recently entered the Taobao Tmall Mall and launched a custom-made luxury handbag for Tmall, but no one has been interested in it for days. Previously, Burberry also launched a series of limited edition custom models, too alternative design and high prices, but the consumer is discouraged.
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The bag called "Thepetal Duchess Satin" is decorated with gemstones of the same color on the apricot-colored satin. The design is noble, simple, small and luxurious. But a small bag, actually sold for 42,000 yuan, the price is really too low.

The "local gold" whirlwind swept the fashion world, and Burberry specially launched a limited edition women's collection for the Shanghai Jing'an Center. Each look has a hot metal element and is full of extravagance. However, the domineering of "local gold" is really difficult for ordinary consumers to control.

To celebrate the first anniversary of the opening of the flagship store in Pacific Place, Burberry has launched the "HongKong Exclusive Collection Hong Kong Limited Edition", which is only available at the flagship store in Pacific Place, Hong Kong. A range of costumes featuring red and black, including the brand's signature trenchcoat, evening wear, Crushbag, and footwear, all made from crocodile skin and suede, all exquisite luxury. But a fiery crocodile coat is asking for a price of 900,000 Hong Kong dollars. It is a price, and it is definitely not affordable for the average person.

In the limited-time experience store opened by Spring Department Store, Burberry exclusively sells the "BurberryLovesPrintemps" series, which is specially designed for this event. Whether it is shoes, bags, clothes or other accessories, it is decorated with black rivets. Rock style. However, Burberry, who has always taken the high-end classic route, has not won the favor of consumers in this alternative rock series.

The Blaze Tote Bag is the newest package for the Burberry Prorsum 2018 Spring/Summer Women's Collection. This red transparent tote bag is a limited edition that Burberry has specially introduced to match the Valentine's Day red theme. The shape of the scribbled hand bag and the use of transparent tones give this tote bag a more stylish feel, and the size is also very suitable for everyday use. But this bag has a flat sales, far less than the classic British plaid bag.

In 156 years to commemorate Burberry, Burberry and France's top crystal Baccarat teamed up to launch the Burberry Body Crystal fragrance. A limited edition of 156 bottles, each with a hand-engraved number. Exquisite and unique multi-faceted glass bottle with rose gold bottle cap for a luxurious atmosphere. But each bottle sells for as much as $2,800. Consumers prefer to use the Body series, which is similar to its fragrance, and don't want to buy a bottle at a high price.

Burberry's custom-made models not only have clothes and accessories, but also cosmetics. In the 2011 Christmas Christmas limited edition of the collector's version of the lip gloss, the metal keychain shell wrapped in delicate lipstick, the look of the style has been quite attractive. However, this cross-border work by Burberry may be insufficiently publicized, and many consumers simply do not know that there is such a product.

To celebrate the new launch of Burberry body rose gold perfume, Burberry has launched a series of new limited edition products. These include bags and high heels in nude and gold tones. This golden luxury series has been praised for its vulgarity.