Gucci, YSL, Puma open! France's Kaiyun Group's first quarter sales rose 31.2% year-on-year

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French luxury goods group Kering (Kaiyun) announced sales data for the first quarter of fiscal 2017 on Tuesday. Its two brands, Gucci and Yves Saint Laurent, performed well, helping Kaiyun Group's sales in the first quarter increase by 31.2%. .

Fran?ois-Henri Pinault, Chairman and CEO of Kaiyun Group, said: "Although geopolitical and economic instability and other factors have brought us a lot of pressure, our first quarter performance is very good for us. The next development of the year laid the foundation."

The overall sales of the luxury goods sector was 2.417 billion euros, a year-on-year increase of 34%, and the growth rate was 31.6% at constant exchange rates. The specific performance of each brand is as follows:

Gucci's sales were 1.354 billion euros, a year-on-year increase of 51.4%, an increase of 48.3% at constant exchange rates, and the growth rate was better than analysts' forecast of 21.4%. This is also Gucci's highest quarterly increase in the past 20 years.

Bottega Veneta's sales were 280 million euros, up 4.7% year-on-year, and grew 2.3% at constant exchange rates. For the first time since the fourth quarter of 2015, growth has been achieved.

Replica Yves Saint Laurent Bags sales of 364 million euros, an increase of 35.4%, an increase of 33.4% at constant exchange rate, faster than analysts expected 19%

Other luxury brands sold 418 million euros, up 12.3% year-on-year, and grew 11.1% at constant exchange rates.

During the quarter, Gucci renovated some of its stores, and the new store style was popular among consumers. Jean-Marc Duplaix, Gucci's CFO, said: “The design director Alessandro Michele's products have received very good market response.” Duplaix mentioned that Gucci's weak performance (which led to a low base) during the same period last year was also one of the reasons for the rapid growth this quarter. In the next few quarters, the growth rate is expected to fall back to normal levels.

Duplaix expects Gucci's EBITDA (earnings before interest, taxes, depreciation and amortization) to account for 30% this year, and mentions that Kaiyun Group hopes to further increase this ratio and plans to go online through flagship stores, digital distribution and store renovations, etc. In terms of investment in Gucci. He said: "Our current progress has been ahead of our development plan for Gucci. But we still have a lot of room to improve, Gucci also has a lot of potential to explore." Duplaix mentioned, since January 1 Gucci's glasses business has returned to direct sales, and the brand has great potential in this field.

In the first quarter,Replica Discount Gucci Bags sales of all merchandise categories achieved double-digit growth, and sales of full-price merchandise were also excellent. Sales of direct stores increased by 51.4% year-on-year. Sales in the Asia Pacific region accounted for 38% of total sales, up 63.1% year-on-year, and sales in Western Europe accounted for 28%, up 66.4% year-on-year.

In the first quarter, Yves Saint Laurent achieved growth in all markets except Japan, with Asia-Pacific regions outside Japan and Western Europe performing strongly, with sales increasing by 48% and 46%, respectively, but sales in the Japanese market. It fell by 4% year-on-year. Retail channel sales increased by 31% year-on-year, wholesale channel sales increased by 34% year-on-year, and e-commerce channel sales performed well in Europe and North America.

Compared to the outstanding performance of Gucci and Yves Saint Laurent,Fake Cheap Bottega Veneta Bags sales in the first quarter were not ideal. Retail channel sales increased by only 4% year-on-year. Sales in both North America and Japan declined, and sales of wholesale channels fell by 4% year-on-year. However, driven by the UK and France, sales in the Western European market increased by 14% year-on-year, the highest in all markets.

Sales in the sports and lifestyle sector amounted to 1.064 billion euros, a year-on-year increase of 16.5%, and a 14% increase at constant exchange rates. The specific performance of each brand is as follows:

Puma's sales were 1.009 billion euros, a year-on-year increase of 16.5%, a 14% increase at constant exchange rates, and a quarterly sales record of over 1 billion euros for the first time.

Sales of other brands were 55.2 million euros, down 3.5% year-on-year and 6.3% at constant exchange rate.

Puma's CEO, Bj?rn Gulden, mentioned that the company's strategy of inviting celebrities to endorse is very effective. Fierce, Basket Heart and Limitless's three series of celebrity endorsements have performed very well in the first quarter. He said: "This is the best quarter for our sales since I took office. Our products were once in a state of being in short supply."