Balenciaga is in a state of discrimination

The Triple S of the French luxury brand  Replica Balenciaga Handbags was confirmed to be a new public opinion crisis after the sale of the goods.

On April 26th, Weibo netizens posted a news report. At the queue of the explosion of "old shoes" in Balenciaga, the spring department store in Paris, France, a Chinese female consumer was threatened by the latter because of her duties as a foreign jumper. In the video of a few seconds, when the woman's son was in front of the maintenance, it was dragged by many line-ups and security guards. Some Chinese witnesses pointed out that the store staff and security guards were bad: "French security guards only control the Chinese. "The Parisian clerk insulted other Chinese who lined up and let the Chinese get out."

After the incident was exposed, it quickly fertilized on the Internet. "Paris Family Insults" was once on the microblogging search. At the same time, Balenciaga's Facebook, Twitter and Instagram accounts were also compromised. A large number of netizens commented on apologizing and appealed against Balenciaga. .

Balenciaga's official Weibo and official WeChat issued a statement in English and Chinese on the 26th, stating "We sincerely apologize to all affected guests, we reiterate and will ensure that we are always committed to equality and respect to every customer." Netizens don't pay for such a statement. They are accused of being "perfunctory", "the formatted statement does not show the sincerity of apology", "there is no explanation to the public about the occurrence of the incident and the result of the treatment."

On the 28th, Balenciaga again issued a statement stating its position on equality and diversity values ​​and is conducting an in-depth investigation of the incident. It is worth noting that Balenciaga stated in the second statement that "new mechanisms will be introduced for new product launches and security measures will be strengthened to enhance the customer shopping experience and shorten the waiting time".

In Highsnobiety's 2017 most popular luxury sneaker list, Balenciaga's "old sneakers" Triple S ranked first in both price and sales. However, it has been confirmed that the manufacturer of this red shoe has moved from Italy to Putian, Fujian, China. It is a veritable "fake", but the price of shoes is still 850 US dollars. When the shoes were released, Balenciaga's official store did not disclose the information made in China to the customers, and still used the products produced during the Italian manufacturing period.

According to an analysis published by Deloitte Consulting recently on prices in different countries, China is still the country with the highest Replica Luxury Bags Prices in the world. The spread has spawned a large number of Chinese consumers who purchase and purchase luxury goods. Among them, the secondary market formed by reselling shoes has exceeded 6 billion US dollars. According to statistics, the annual resale of Liu Shou is close to 400 million US dollars. In 2015 alone, more than 9 million pairs of used sneakers were sold in the United States.

The high profits attract more and more people to join the ranks of reselling sneakers, but the supply is in short supply. Every time new products are sold, they will become the battlefield for the front row, because the violent incidents caused by the queue are not only this one. .

In March of this year, the Supreme×NBA×Nike joint venture was released in Shibuya, Japan. At the Supreme entrance, there was a fight. According to Japanese media reports, the order number plate was distributed and the staff members were in conflict when checking the identity of the queue. .

Selling daily queues

According to data released by the police, the number of people killed in sneakers in the United States exceeds 1,500 each year. This number is undoubtedly amazing. Director David T.Friendly has shot the sneaker culture documentary "Sneakerheadz", which suggests that violent behavior is the marketing propaganda of the brand, inducing everyone to turn the sale into crazy behavior.

In China, from the group violence caused by coconut shoes last year in Shanghai to the black toe sale scene in Nanjing, the violent incidents caused by shoes are increasingly concentrated on the sale site, and most of them are inseparable from the yellow cattle. relationship.

For the brand, a complete and fair and open sale rules are the premise to avoid similar incidents. If the conflicts and consumers are treated differently due to poor brand management, they should bear the relevant responsibilities.